What is the cost of developing an app in Africa - How much does it cost to develop an app in Africa

The cost of developing a mobile application can fluctuate significantly based on its complexity, the features incorporated, and the chosen development strategy.

May 2, 2025

By Peter Muhia

May 2, 2025

Stages of Product Adoption

The product adoption process outlines the key stages a consumer experiences, from initial awareness of a product to fully incorporating it into their daily routine. The process typically unfolds in five main stages : 1. Awareness Stage 2. Interest Stage 3. Evaluation Stage 4. Trial Stage 5. Activation Stage 6. Adoption Stage

Apr 23, 2025

How the U.S. Regulates Betting Platform Source Code — A Lesson for Kenya

In Kenya, concerns around betting platforms manipulating the public are growing. It's time we learn from mature regulatory frameworks such as those in the United States, to ensure the integrity of these platforms.

Feb 13, 2025

The power of unsupervised learning

Artificial Intelligence is reshaping the business world, and unsupervised learning stands out as a game-changer. This powerful method enables AI to uncover hidden patterns in data without human intervention, revolutionizing customer segmentation and recommendation engines.

Feb 12, 2025

Why is building an app so expensive and hard?

Having a great idea is just the beginning, bringing it to life is where the real challenge begins. In this article, we follow Simon’s journey as he turns his idea into a tech product, from market research and prototyping to development and user adoption. Building a product takes time, effort, and perseverance, and success doesn’t happen overnight. If you're thinking about developing a mobile app, understanding this journey will help you set realistic expectations and avoid common pitfalls.

Feb 12, 2025

Why does product adoption take so long?

Why Aren’t People Using Your Product? You validated your idea, built the product, and launched it. So why is adoption slow? People resist change, prefer familiar routines, and worry about security. Standardized solutions may not fully meet unique business needs, and upfront charges can discourage users before they see the value. Even pricing strategy matters. Charging both service providers and clients can hinder growth. Understanding these barriers is key to driving adoption.

Feb 12, 2025

Why do most apps fail

Building an App Is Easy Getting Users Is the Real Challenge Many people dive into app development, excited to solve a problem, but the hardest part isn’t building the app, it’s getting people to use it. Two common pitfalls can lead to failure: skipping market research and neglecting user experience. Without validating a problem, you risk developing an app no one needs. And without a seamless UX, users won’t stick around.